The days of relying on word of mouth or a road sign for agricultural produce sellers are over. Today’s farms need an online presence to stay competitive — if customers can’t find you online, they might not find you at all.
People also want to know where their food comes from. Nearly three-quarters of shoppers consider transparency important when choosing food brands and retailers. A farm website helps you meet that demand, making your products more accessible and appealing to those who value transparency and local sourcing.
Not sure where to start? This guide breaks down how to create a farm website in four simple steps. From choosing a domain name to creating high-converting landing pages, here’s everything you need to build a site that works as hard as you do.
Step one is to come up with a memorable domain name. Consider names that are short, easy to spell, and relevant to your business. Ideally, it matches your farm’s name or highlights what you offer.
For example, if your farm is called Sunny Acres, a good domain would be SunnyAcresFarm.com or SunnyAcresMeat.com, if you specialize in meat products.
Include relevant keywords in your domain name to boost search engine optimization (SEO) and brand recognition. A keyword-rich domain helps your customers find you when searching online. Shorter domains are easier to remember, type, and share, reducing the risk of customers mistyping your URL.
For example, instead of SmithFamilyOrganicFarmAndMarket.com, a more effective domain would be SmithOrganicFarm.com or SmithFarmFresh.com to keep it concise while staying relevant.
Once you settle on a name, you need to register it and choose a hosting provider, like GoDaddy, Namecheap, Bluehost, or HostGator. Website hosting is what keeps your site online and accessible to visitors. With your domain secured and hosting set up, you’re ready for the next step.
You don’t need to be a web developer to build a professional farm website. Unlike generic e-commerce platforms like Shopify and Wix, GrazeCart is built specifically for farms — simplifying farm-to-table sales, bulk order management, and local pickup coordination.
It also streamlines weight-based pricing, community supported agriculture (CSA) subscriptions, and direct-to-consumer sales — without requiring multiple third-party add-ons.
GrazeCart stands out with features designed specifically for farm businesses, such as:
Code-free editor: Easily drag and drop banner images, videos, and customer testimonials to showcase your farm’s story. Use intuitive design tools to make sure your site reflects your farm’s brand and message.
Custom sales pages and farm-specific templates: Create tailored promotions and private wholesale stores. GrazeCart’s farm-focused templates help you build an e-commerce site that feels custom-designed for your customers.
Responsive design and mobile-friendly editing: Ensure that your site looks great and functions flawlessly across all devices with GrazeCart. Live preview tools let you optimize text, images, and buttons for mobile users — a must in today’s growing mobile e-commerce market.
Straightforward checkout pages: Use features like auto-filled shipping details, one-click payment options, and a simple checkout process to help reduce abandoned carts.
Built-in SEO tools: Optimize page listings, metadata, and search visibility without needing third-party SEO plug-ins.
On-demand learning and support: Access GrazeCart’s demonstration videos and onboarding features to simplify setup and operation.
GrazeCart eliminates the complexity of traditional e-commerce platforms, giving farmers an easy-to-use solution for smooth navigation, efficient ordering, and a frustration-free checkout experience.
Your website should be simple and practical. If visitors can’t easily find what they need or place an order, they’ll likely leave to a competitor.
In the third quarter of 2024, around 80% of online shopping carts were abandoned. Long checkout processes with multiple steps are one of the main reasons shoppers fail to complete an order.
With the rise of farm-to-table and direct-to-consumer models, farm-based e-commerce is growing rapidly. It’s expected to be valued at $11.86 billion over the next five years, with a compound annual growth rate (CAGR) of 6.4% (2022 to 2030).
As more consumers seek local, sustainable food options, a website is a necessity for tapping into this booming market.
Keeping your site clean, easy to navigate, and built for action makes it easier for customers to shop, learn about products, and stay on the site. Here are some design tips for your site:
Keep it clean and minimalistic: Avoid cluttered pages filled with text or unnecessary information. A simple layout makes it easier for customers to find what they need.
Minimize distractions: Create a logical flow with a clear structure. Too many pop-ups, flashing banners, or auto-playing videos can push customers away.
Use a strong call-to-action (CTA): Match your CTA to your farm’s business goals. If you’re selling pasture-raised meats, a simple button that says “Shop Fresh Meats” or “Order Farm Boxes” guides customers toward making a purchase.
Showcase your products and values: Help customers know who you are, what you sell, and why it matters. Use high-quality photographs of your farm, animals, or produce, and include a section about farming practices, sustainability, or family history (if relevant).
Make contact information easy to find: Add your phone number, email, and address to every page, not kept hidden in a submenu.
Following the best practices of website design removes barriers to buying, builds trust, and reinforces your brand’s values. Once the design is finalized, there are just a few more boxes to check before publishing.
Before you hit the launch button, make sure the site is set up for success. Here are the must-have pages before your site can go live:
Homepage: Clearly state who you are, what you offer, and how customers can buy from you on the homepage of your website. Use quality images and a clear CTA, like “Shop Now.”
About us: Share your farm’s history, mission, and what makes your products unique — customers love knowing the story behind their food.
Online store: Organize your products into categories (e.g. meats, dairy, product boxes) and create a simple checkout.
Contact page: Include a phone number, email address, or contact form to make it easy for customers to reach you.
Blog or news section: Use this space to share updates, seasonal product availability, or other stories that add value to your customers. Regular updates improve SEO rankings.
FAQ page: Answer common customer questions about shipping, pickup locations, or other important farm practices.
Wholesale or bulk orders: Create a page with ordering details if you sell by weight to restaurants or retailers.
Subscription page: Provide details on how customers can sign up for regular deliveries of your farm’s products.
Not every farm requires all these pages, so select the ones that best fit your business needs. Once your pages are set up, review them to make sure everything is in place. From there, shift your focus to driving traffic and growing your farm’s online presence.
A great farm website makes it easy for customers to shop, learn about your farm, and stay connected — but only if it’s built with the right tools. If you’re wondering how to create a farm website that attracts customers and drives sales, GrazeCart simplifies the process with farm-specific features designed for easy online selling.
With GrazeCart, you can:
You also benefit from features specifically tailored to farms and ranches, like templates for CSA programs or specialty food businesses, order tracking, and direct customer support.
Start your free trial with GrazeCart today to improve your farm’s online presence and make shopping easier with a professional website.