In the online world, you can track a TON of data with just a handful of tools, (we mostly use Google Analytics, GrazeCart, & Drip).
But this easy access to lots of data is a double-edged sword because it's hard to know what data is meaningful!
There's your Conversion Rate, Engagement Rate, and these things called Impressions... Do they all matter?
Digging through numbers is time-consuming, and you are likely a busy person. So to help, in this episode of GrazeCast, Blaine and I reveal the top marketing metrics we watch at Seven Sons.
If you've ever wished for a magic compass that tells you if your business is headed in the right direction, these numbers are as close as you'll get!
The metrics you'll learn about & how to track are:
- Active customer count
- Customer re-order rate
- Average value-size
- Website conversion rate
- Fulfillment accuracy rate
- Fulfillment efficiency rate
I want to give a shout-out to Eileen Napier from Ramsteadhttps://analytics.google.com/analytics/web/provision/#/provision Ranch who suggested this episode!
Which is also a reminder that YOU have the opportunity to shape the content we share. Have questions you think we can speak to? Let me know in the comments!
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