Growing a Social Following with Five Marys Farms

February 9, 2022

I always say that part of the reason we decided to launch a podcast was to have a good excuse to meet really smart people...

You know, people who are achieving 'big' things in our industry.

That was for sure the case with our most recent guest, Mary Heffernan from 5Mary's Farms in Fort Jones, California.

Mary & her husband Brian are serial small-business entrepreneurs turned ranchers who've scaled a heck of a direct-marketing business.

Their customer base has grown largely off the power of Instagram and as of today, her IG account is up to 220k followers! 🤯

I've always been curious about how they've made that happen, so we invited Mary on the show to ask her ourselves. 

Prefer to Listen? - Apple Podcast | Spotify

In this episode, you'll hear us discuss:

  • How 5Mary's Farms started
  • Mary's journey into custom processing
  • Retention marketing with subscriptions
  • Instagram growth from 0 --> 200K followers
  • Managing a social following at scale
  • M5 Entrepreneurs courses & resources

Mary knows her stuff, and made it super easy for us to pack this 60-minute episode with tons of value and inspiration!

We've been in this farm-to-fork world for a long time and I can confidently say that I've never seen anyone scale their direct-to-consumer business in the same way 5Mary's has.

Whether you're just getting started or have been in the game for decades, there's a lot all of us can learn from their story.

Resources Mentioned:


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